A logo is a graphic element that succinctly and quickly identifies an institution. It is a way to visually represent and establish an identity that is memorable and briefly tells their story. It may be only an icon or emblem, or a logotype/wordmark, or combination of both—the museum name in a distinctive type treatment along with a symbol, emblem or illustration.

Like many institutions, PAFA has had numerous logo changes throughout its history. Some rebranding strategies were more successful than others. Scroll through to see a collection of our logos!